Challenge:

Many MLM companies operate across regions with very different digital habits. In some markets, email is the standard for online identification, while in others, email adoption is low and partners rely almost exclusively on phone numbers. This created friction for distributors: new partners delayed onboarding, some struggled to activate accounts, and network owners had to provide extra support to compensate.

Solution:

We expanded login functionality in the partner back office to allow multiple authentication options. Now, partners can access their account using:

• Email – with optional verification at registration
• Phone number – also supporting verification
• Account ID – a simple numeric identifier
• Custom login field – fully configurable for unique business needs

This feature empowers companies to choose the identification method that best fits their business model and customer preferences.

Key improvements include:

• Greater flexibility – Partners are no longer limited to email-only logins.
• Verification support – Both email and phone numbers can be verified during registration.
• Adaptation to local needs – Businesses can define custom login fields to suit regional practices.
• Faster onboarding – Reduced barriers for partners who don’t use email regularly

Business Value:

For network owners, flexible login options mean smoother onboarding, fewer support issues, and higher activation rates. Partners engage with the system more quickly, leading to faster order placement and greater distributor satisfaction.

This development follows the same approach we applied in other enhancements. For example, our network reassignment tools give administrators flexibility to manage team structures effectively, while compliance features provide security and trust. Together, these solutions empower businesses to expand globally without being slowed down by regional technical hurdles.

Result:

With flexible login, companies can reduce onboarding friction in mobile-first regions, increase adoption among non-email users, and provide a smoother experience for all distributors. This directly translates into higher activation rates and stronger partner retention across diverse markets.

👉 If you want to see how MLM Soft can help your company adapt to global challenges and provide a seamless partner experience, request a demo today.